While reading the Jobs biography this morning, I came across a quote that got me thinking about "my thinking" and the many forms it takes...this blog being one form. The quote basically says (I'm paraphrasing) that, "great companies impute their values and importance in everything they do." So, that got me thinking about what I'm imputing when I write on this blog. I'm imputing an ethos...a way that I want to be seen...thought of, etc. My "move" to push my thinking forward to both my Twitter and FB audience is a calculated one...which I think adds to what I'm attempting to impute. How does one know whether (in this case my efforts to impute) are working? In Jobs' world, it's pretty simple...but what about the world of a writer like me struggling to move his thinking forward?
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